When e-commerce bloomed a few years ago, some retailers – true believers of physical contact, remained out of the game. Others put their feet on both boats – the physical and the digital.
Nowadays, the scenery of the online shopping world is a bit different. If there were only 1000 online stores 10 years ago, today the number is in millions. There are 4 reasons for that, worth considering when you are wondering how to market your jewelry online store.
- There are both jewelry wholesalers and retailers.
- The retailers realized how easier and cheaper is to build (and run) an online store than struggle with a physical store.
- The number of consumers that started shopping online increased dramatically.
- COVID-19 created economic instability. The long period of the lockdown had the following impacts.
a. Many retailers with physical stores went broke and never reopened their stores. As a consequence, many decided to build online stores.
b. The no-contact guidelines urged consumers to shop online, not just food, toiletries, medicine, and other essentials but also clothing, jewelry, and all kinds of gifts.
All the above lead to one solid conclusion. The online market is swamped. Although this is a good thing for the consumer, it makes things difficult for the online jewelry supplier. Why? Because there’s high competition. And when there’s high competition, the online retailers or even the wholesale jewelry suppliers try to find tricks to attract more customers, while the consumers on the other side opt for those with the best offers, products, deals, support, etc.
Attracting customers to your online store is difficult. To make things even wilder, let’s point out this obstacle too.
It has to do with ranking. It’s not like consumers are asked to choose between you, him, and her. Their choice is subject to what they see ranking first on their computer. And as if that wasn’t enough, the online marketplace becomes more and more complicated. Today, you don’t only have to battle with ranking but also with social media, SEO strategies, content, images – the whole works, a soup of marketing tricks, in other words, which are mostly interrelated. With the fear that I would repeat myself, I will insist. Attracting customers to your online store is hard.
A few tips on how to market your online jewelry business
- Work with a wholesale jewelry company you can rely on and trust. The quality of your products is paramount – not only in attracting customers but also keeping them.
- Find companies that offer cheap wholesale jewelry so that you will be able to attract customers with your low prices.
- Your site’s ranking depends on many things. Make sure all SEO strategies are meant, use high-definition images, make sure the fond size is satisfactory, start a blog, refresh your site often, etc.
- It’s important to renew your jewelry supplies, never settle for poor quality items, keep the prices down, and often make offers.
- Now, if you make offers but don’t advertise them, nobody would know. Email marketing is an old classic strategy. You can also create a Facebook account and post offers, news, images, etc. regularly.
- Encourage your existing customers to write reviews about your customer service, delivery, shipping, products, etc. New consumers are encouraged to choose (or not) a company after having read reviews.
- Naturally, the site must be easy to use and navigate. The images alone should be inspiring for the customer to want to buy. The payment environment must be completely secure.
Clearly, there are two fronts to fight. The first is the struggle to attract more customers to your online store, in an age that’s full of competitors. The second is to manage to keep the customers, who find you and buy from you, and make them repeat customers. Don’t underestimate the difficulty of the second battle. It’s as difficult as the first one.
But since we are focusing on how to lead more consumers to your online store today, let us sum up the things you need to do. You need to create followers, make your name – or the name of your business, known. You need to be under any stone consumers lift, without making them yawning. When you participate in groups, develop relationships, and connect with thousands of people via social media, there’s a chance that someone will reach for you too.
But at the same time, you must have a good site that would adhere to all the latest marketing rules so that it will rank. Simply put, you cannot stand still. Drawing attention and attracting new customers to keep on increasing your jewelry online store’s sales require constant efforts. But if you insist, you won’t lose. So, time to get popular.
